Privacy Policy

The Digital Top 50 Awards (the “Awards”) are organised by McKinsey & Company, Inc., Google Ireland Limited and Rocket Internet SE (the “Organizers”). This Privacy Policy sets out how McKinsey & Company, Inc. and Rocket Internet SE (“we” or “our” or “us”) will process any personal data collected in connection with your application for the Awards. Google Ireland Limited and its affiliates will process any personal data collected in connection with the Awards in accordance with its own privacy policy, available here. We are committed to protecting your privacy and comply with the data protection laws applicable to Germany. This Privacy Policy outlines how your personal information is treated.
It is a core element of our policy to respect the privacy of each visitor of our website. Therefore, we kindly request you to carefully read this Privacy Policy to understand how we collect, process and use personal data you make available on our website.

I. Personal data collected

If you apply for the Awards through our application form and/or or subscribe to receiving updates regarding the Award on this website or by e-mail to [email protected], any personal data contained in your application/subscription will be collected. It may include for instance your full name, date of birth, telephone number(s), e-mail address as well as the company name and its location (city).

We will further ask you to add a link to a 1-2 minute video describing your company. However, this is optional.

You will also have to fill out a form headed "Imagine you won this Award".

Under no circumstances we will ask you to submit business sensitive and/or highly confidential information.

II. How we use your personal data

Any personal data relating to you will be used and recorded by us in accordance with current data protection legislation and this Privacy Policy. We use the information collected from you to help in any issues you may have relating to this website or the Awards. We may use your personal information for the Award's application process, to announce you as a Shortlist Participant or Winner (if applicable), to communicate with you (e.g., if further information is needed from you to process your application), for record keeping purposes, and in aggregate (and therefore anonymously) for market research purposes, to track activity on our website, to publish trends and/or to improve usefulness and content.

Upon completion of the Awards, your personal data will be retained or deleted in accordance with the requirements of national law.

If you subscribe to receiving updates regarding the Award you agree to being contacted by us for this purpose by e-mail.

III. Data transfers

The personal data will be shared with the Organizers and the jury.
The personal data will be stored on our servers and content management system, which may be located in Germany or in other countries inside and outside the EEA. The personal data in the application form will be submitted through a service of The Rocket Science Group, LLC, 512 Means Street, Suite 404 Atlanta, GA 30318, USA and may also be stored via Google G Suite apps, a service operated by Google, Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States; for more information please visit

The personal data may be transferred to selected entities of our groups of companies for administering the award, recruiting and marketing purposes, including entities that are located outside the EEA.

Those countries outside the EEA may not have data protection laws and regulations comparable to the ones operating in your country. In case of such transfer of your personal data, we will adopt appropriate measures to ensure that your personal data will be protected there on the terms and conditions of the present Privacy Policy and in accordance with applicable legal regulations.

The personal data may also be shared with third parties to support initial, independent screening of participants, to the extent needed for properly handling the applications. Further, your information will be shared with the jury members and - if they chose to use the help of assistants - to elected staff assisting the jury members.

Subject to the provisions set forth in this privacy policy and without your approval we will not disclose any information that relates to you, unless we are required or obligated to do so by operation of law.

We will not sell, trade or rent your personal information to other parties.

IV. Your rights

You have the right to access your personal data and to require the correction or deletion of your personal data that is inaccurate or incomplete or to object to any of the data processing purposes outlined under II. of this privacy policy to the extent permitted by applicable law by contacting McKinsey & Company: [email protected] and/or Rocket Internet: [email protected]. At any time, you are entitled to receive information about your data held by us.

V. Cookies

Cookies are small text files that a website transfers to a site visitor’s hard disk or browser for added functionality, or for tracking website usage. We do not use cookies to gather personal information such as a person’s name or e-mail address. In order to measure the effectiveness of our online presence, our website may use cookies to identify repeat visitors to our site and to determine the path visitors take on our site. The cookies we use are transient cookies only (temporary use for one session). Any information gathered by the use of cookies is compiled on an aggregate, anonymous basis.
Use of cookies is an industry standard and many websites use them. You may refuse the use of cookies by selecting the appropriate settings in your browser. However, please note that if you do this you may not be able to use the full functionality of this website.

VI. Google Analytics

Our website uses Google Analytics, a service which transmits website traffic data to Google servers in the United States. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. We use reports provided by Google Analytics to help us understand website traffic and webpage usage.

By using this website, you consent to the processing of data about you by Google in the manner described in Google's Privacy Policy and for the purposes set out above. You can opt out of Google Analytics if you disable or refuse the cookie, disable JavaScript, or use the opt-out service provided by Google.

VII. Use of Facebook and Twitter plugins

On our website, plugins of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") and Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, United States (“Twitter") are implemented. When you visit a page that contains such a plugin, your browser connects directly to those providers' servers. The content of the plugin is delivered directly to your browser by the respective provider and integrated into the page. Through the plugins, the providers get the information that your browser has opened the corresponding website even if you do not have a profile or are not logged in at that moment. This information (including your IP address) will be transferred to and stored in the United States. If you are logged in to one of the services, the providers can directly connect the visit of our website to your respective profile on Facebook and Twitter. When you use the plugins, the corresponding information will be transmitted directly to a server of the providers and stored there. The information will also be published in the social network or on your Twitter account. The privacy policy of Facebook at and Twitter at provide further information. If you do not want Facebook or Twitter to match the data collected through our website with your respective profile, you must log out from your Facebook or Twitter profile before visiting our website. Further, you can prevent plugins from loading though your respective browser settings.

VIII. E-mail updates

For e-mail updates we use "MailChimp" a service by The Rocket Science Group, LLC, 512 Means Street, Suite 404 Atlanta, GA 30318, USA. The data stored during the registration process is transmitted to and stored by The Rocket Science Group LLC on servers located in the USA. The data entered during the registration process will not be communicated to third parties. Rocket Science Group LLC offers analysis options on how the emails are opened and used. These analyzes are group-related and are not used by us for individual evaluation.
When registering for e-mail updates you agree that your data provided for receiving updates will be stored in the USA.
You can unsubscribe at any time by using the unsubscribe button in the e-mail updates or by sending a reply e-mail to [email protected] with the word "unsubscribe".

IX. Security

The security of your personal data is important to us. We have implemented technical and organizational measures aimed at protecting your personal data against unauthorized access, loss, alteration and misuse. We will reasonably ensure that these technical and organizational measures always comply with the latest technological standards.

However, no method of security or transmission is entirely secure. You should always use caution when transmitting personal data.

X. Contact us

If you have any requests, questions, comments or suggestions about this Privacy Policy or our privacy practices, please contact McKinsey & Company: [email protected] and/or Rocket Internet: [email protected].

XI. Use of website

If you do not agree with the terms of our Privacy Policy, then you may browse our website but you may not use our online application services.