Privacy Policy

The Digital Top 50 Awards (the “Awards”) are organised by McKinsey & Company, Inc., Google Ireland Limited and Rocket Internet SE (the “Organizers”). This Privacy Policy sets out how McKinsey & Company, Inc. and Rocket Internet SE (“we” or “our” or “us”) will process any personal data collected in connection with your application for the Awards. Google Ireland Limited and its affiliates will process any personal data collected in connection with the Awards in accordance with its own privacy policy, available here. We are committed to protecting your privacy and comply with the data protection laws applicable to Germany. This Privacy Policy outlines how your personal information is treated.
It is a core element of our policy to respect the privacy of each visitor of our website. Therefore, we kindly request you to carefully read this Privacy Policy to understand how we collect, process and use personal data you make available on our website.

I. Personal data collected

If you apply for the Awards through our application form and/or or subscribe to receiving updates regarding the Award on this website or by e-mail to [email protected], any personal data contained in your application/subscription will be collected. It may include for instance your full name, date of birth, telephone number(s), e-mail address as well as the company name and its location (city).

We will further ask you to add a link to a 1-2 minute video describing your company. However, this is optional.

You will also have to fill out a form headed "Imagine you won this Award".

Under no circumstances we will ask you to submit business sensitive and/or highly confidential information.

II. How we use your personal data

Any personal data relating to you will be used and recorded by us in accordance with current data protection legislation and this Privacy Policy. We use the information collected from you to help in any issues you may have relating to this website or the Awards. We may use your personal information for the Award's application process, to announce you as a Shortlist Participant or Winner (if applicable), to communicate with you (e.g., if further information is needed from you to process your application), for record keeping purposes, and in aggregate (and therefore anonymously) for market research purposes, to track activity on our website, to publish trends and/or to improve usefulness and content.

Upon completion of the Awards, your personal data will be retained or deleted in accordance with the requirements of national law.

If you subscribe to receiving updates regarding the Award you agree to being contacted by us for this purpose by e-mail.

III. Data transfers

The personal data will be shared with the Organizers and the jury.
The personal data will be stored on our servers and content management system, which may be located in Germany or in other countries inside and outside the EEA. The personal data in the application form will be submitted through a service of The Rocket Science Group, LLC, 512 Means Street, Suite 404 Atlanta, GA 30318, USA and may also be stored via Google G Suite apps, a service operated by Google, Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States; for more information please visit

The personal data may be transferred to selected entities of our groups of companies for administering the award, recruiting and marketing purposes, including entities that are located outside the EEA.

Those countries outside the EEA may not have data protection laws and regulations comparable to the ones operating in your country. In case of such transfer of your personal data, we will adopt appropriate measures to ensure that your personal data will be protected there on the terms and conditions of the present Privacy Policy and in accordance with applicable legal regulations.

The personal data may also be shared with third parties to support initial, independent screening of participants, to the extent needed for properly handling the applications. Further, your information will be shared with the jury members and - if they chose to use the help of assistants - to elected staff assisting the jury members.

Subject to the provisions set forth in this privacy policy and without your approval we will not disclose any information that relates to you, unless we are required or obligated to do so by operation of law.

We will not sell, trade or rent your personal information to other parties.

IV. Cookies

Cookies are small text files that a website transfers to a site visitor’s hard disk or browser for added functionality, or for tracking website usage. We do not use cookies to gather personal information such as a person’s name or e-mail address. In order to measure the effectiveness of our online presence, our website may use cookies to identify repeat visitors to our site and to determine the path visitors take on our site. The cookies we use are transient cookies only (temporary use for one session). Any information gathered by the use of cookies is compiled on an aggregate, anonymous basis.
Use of cookies is an industry standard and many websites use them. You may refuse the use of cookies by selecting the appropriate settings in your browser. However, please note that if you do this you may not be able to use the full functionality of this website.

On the website you can accept the use of cookies by agreeing to the following text (shown as a layer on the website): “This website uses cookies to improve website performance. For more information, please refer to our Privacy Policy. I accept this.”

V. Google Analytics

Our website uses Google Analytics, a service which transmits website traffic data to Google servers in the United States. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. We use reports provided by Google Analytics to help us understand website traffic and webpage usage.

By using this website, you consent to the processing of data about you by Google in the manner described in Google's Privacy Policy and for the purposes set out above. You can opt out of Google Analytics if you disable or refuse the cookie, disable JavaScript, or use the opt-out service provided by Google.

VII. E-mail updates

For e-mail updates we use "MailChimp" a service by The Rocket Science Group, LLC, 512 Means Street, Suite 404 Atlanta, GA 30318, USA. The data stored during the registration process is transmitted to and stored by The Rocket Science Group LLC on servers located in the USA. The data entered during the registration process will not be communicated to third parties. Rocket Science Group LLC offers analysis options on how the emails are opened and used. These analyzes are group-related and are not used by us for individual evaluation.

When registering for e-mail updates you agree that your data provided for receiving updates will be stored in the USA.

The Text of your consent to receiving E-mail updates was as follows: “I'm excited about the DT50 awards 2017/18 and would like to hear more about the application process and other DT50 updates by emails. I agree that the personal data I entered for registration purposes will be stored in the US. I can unsubscribe at any time by using the unsubscribe button in the email or by sending an email to [email protected] with the word "unsubscribe".”

You can unsubscribe at any time by using the unsubscribe button in the e-mail updates or by sending a reply e-mail to [email protected] with the word "unsubscribe".

The legal basis for the e-mail updates is your consent in accordance with Art. 6 (1) sentence 1 a GDPR. We will stored your email address for sending you the regular updates by email until you unsubscribe or we stop sending these updates to you.

VIII. Security

The security of your personal data is important to us. We have implemented technical and organizational measures aimed at protecting your personal data against unauthorized access, loss, alteration and misuse. We will reasonably ensure that these technical and organizational measures always comply with the latest technological standards.

However, no method of security or transmission is entirely secure. You should always use caution when transmitting personal data.

IX. Your rights

If your personal data is processed, you are a data subject within the meaning of the General Data Protection Regulation (“GDPR”) and you have the following rights vis-à-vis the data controller:

Right of Access

Right to information according to Art. 15 GDPR: You have the right to obtain information about the personal data processed by us, the processing purposes, the categories of processed personal data, the recipients or categories of recipients to whom your data was or are being disclosed, the planned period of storage or the criteria for determining the duration of storage, the right of correction, deletion, limitation of processing, objection to processing, complaint to a supervisory authority, the origin of your data, if they were not collected by us, the existence of automated decision-making including profiling and possibly significant information on the logic applied and the scope and intended impact of such processing, as well as your right to be informed of what guarantees according to Art. 46 GDPR exist in case of redirection of data in third countries;

Right to rectification

Right to correction according to Art. 16 GDPR: You have the right to immediate correction of incorrect data concerning you and/or completion of incomplete data;

Right to deletion

Right to deletion according to Art. 17 DSGVO: You have the right to demand the deletion of your personal data if the requirements of Art. 17 (1) GDPR are met. This right does not apply if the processing is necessary for the exercise of the right to freedom of expression and information, for the fulfillment of a legal obligation, for reasons of public interest or for the pursuit, exercise or defense of rights;

Right to restriction of processing

Right to restriction of processing according to Art. 18 GDPR: You have the right to demand the restriction of the processing of your personal data provided that the correctness of your data is verified, if you refuse to you’re your data deleted due to inadmissible data processing and instead restrict the processing of your data, if you need your data for the assertion, exercise, or defense of legal rights, after we no longer require these data for their purpose, or if you have objected for reasons of your particular situation, as long as it is not ascertained, whether our legitimate reasons prevail;

Information to third parties

Right to information in accordance to Art. 19 GDPR: If you exercise the right to correct, delete, or limit the processing towards the responsible contact, this person is obliged to inform all recipients who have been disclosed personal data about the correction, deletion, or limitation of processing of the data, unless this is impossible or requires a disproportionate effort. You have the right to be informed about the respective recipients.

Right to data portability

Right to data portability according to Art. 20 GDPR: You have the right to receive your personal data provided to us in a structured, common, and machine-readable format or to request transmission to another responsible person, insofar as this is technically feasible;

Right to withdraw the declaration of consent under data-processing law

Right to revoke granted consent according to Art. 7 (3) GDPR: You have the right to revoke consent provided in the processing of data at any time with effect for the future. In the case of revocation, we will delete the respective data immediately, as far as further processing cannot be legally justified for processing without consent. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation;

Right to lodge a complaint with a supervisory authority

Right to file a complaint according to Art. 77 GDPR: If you consider the processing of your personal data a violation of the GDPR, you have the right to file a complaint to a supervisory authority, in particular in the member state of your location, your place of work, or the place of alleged infringement.

Right to Objection

If you have given your consent (Art. 6 (1) a GDPR) to the processing of your data, you can withdraw your consent at any time. Such a withdrawal influences the permissibility of processing your personal data after you have provided it to us.

If we base the processing of your personal data on the weighing of interests (Art. 6 (1) f GDPR), you may object to the processing at any time. In the event of your justified objection, we will either stop or adjust data processing or point out to you our compelling reasons worthy of protection, on the basis of which we will continue (possibly limited) processing.

You can object to the processing of your personal data for purposes of advertising and data analysis at any time. You can inform us about your objection under the below-mentioned contact details.

X. Contact us

If you have any requests, questions, comments or suggestions about this Privacy Policy or our privacy practices, please contact McKinsey & Company: [email protected] and/or Rocket Internet: [email protected].

For questions directed to the data controller in the sense of the GDPR and other national data protection laws of the member states as well as other data protection regulations, please contact

Rocket Internet SE

Charlottenstraße 4

10969 Berlin


T. +49 30 300 13 18-00

F. +49 30 300 13 18-99

[email protected]

(You can contact the data protection officer by mail at the address indicated above with the addition ‘Data Protection Officer’).

XI. Use of website

If you do not agree with the terms of our Privacy Policy, then you may browse our website but you may not use our online application services.